Comment 138 for bug 237679

This usage of keywords looks like misuse as tags, keywords adding natural UI is: right click a search field and choose "add a keyword for this search". Otherwise looks like you want a tag on your bookmark.
We need clear use-cases that are not "type g and press enter to go to Google" obviously.

And the awesomebar can find bookmarks quite efficiently typing partial content, thus removing the need for a short "nickname" for the bookmark that we had in FX2.

Users are on top of the hierachy, but even if Firefox is built to accomplish satisfaction in most users, it just can't satisfy every user. That's why we have a user experience team, module owners and so on, to be able to take decisions that we think are good for most users, but maybe they won't be for all of them (with hundreds millions users you can understand how hard that can be). And that's also why extensions do exist, and i'm pretty sure an extension that does that already exists as of today.

that said, i won't spam anymore here, all the needed requests are filed.