LPM: Banner 468 x 60
LPM: Skyscraper 160 x 600
--
LJ: Banner 728x90
--
Text ads for LWN:
Title field: 48 characters
Body field: 120 characters
In all three, we can link to an URL (which in the text ad does not count against our character limit); we'll use the Pledgie URL.
We need artwork for the first three layouts; we should try to use the same design motifs for all to maximize exposure. Still waiting on hearing from the next batch, but we should be able to launch all of these THIS week, giving us a good 30-day run in which to make a campaign blitz. Hitting the list for ad concepts next....
Update::: ad specs for the first three are in:
LPM: Banner 468 x 60
LPM: Skyscraper 160 x 600
--
LJ: Banner 728x90
--
Text ads for LWN:
Title field: 48 characters
Body field: 120 characters
In all three, we can link to an URL (which in the text ad does not count against our character limit); we'll use the Pledgie URL.
We need artwork for the first three layouts; we should try to use the same design motifs for all to maximize exposure. Still waiting on hearing from the next batch, but we should be able to launch all of these THIS week, giving us a good 30-day run in which to make a campaign blitz. Hitting the list for ad concepts next....