Could you try:
lpadmin -p DJ3630 -E -v ipp://DeskJet%203630%20series%20%5BCN8AM7H3230658%5D._ipp._tcp.local/ -m everywhere
Could you try:
lpadmin -p DJ3630 -E -v ipp://DeskJet% 203630% 20series% 20%5BCN8AM7H323 0658%5D. _ipp._tcp. local/ -m everywhere