Ubuntu Business cards do not use Ubuntu font

For design #3, most of the references to Sans are Inkscape artifacts from leftover text regions. The actual font in displayed is Ubuntu. The only exception to this is the faded GPG signature at the bottom -- this is intentionally Sans to detatch it from the main body of the card. I tried making it Ubuntu when I last uploaded and it looked very off; if possible I'd like to keep that bit as-is.

Jacob: have you tried using one of the other weights (eg. Ubuntu Light) to create that contrast.

If a few more months we should also have Ubuntu Mono available, which might be more appropriate for the GPG signature?

What is the rationale behind only using the Ubuntu font in the business cards? The business card design isn't a brand, only the brand part of the design needs to be using the Ubuntu font.

Otherwise I'd like to see some reasons.

Martin: We have a number of brand assets: The Logo, our Colour palette, The Ubuntu font, Dots, Pictograms, all of which
when used correctly give us a consistent and coherent brand. Every Ubuntu touch point must have the assets used correctly, so we build a strong consistent brand message.

We have invested a lot of time developing the font making it very legible to the user and it fits in with the ubuntu brand values.

Marcus - Yes, I understand and if these are using those assets correctly then the use of other assets outside of any of those things wouldn't seem to be much of a problem.

what other assets do you mean?

Everything outside of the logo in these works. If the whole thing was to follow the branding guidelines, then we should get the designers at Canonical who know the guidelines best to produce a definitive community member business card template which follows all the styles.

In the example I have posted we really are taking deliberate liberty with some of the elements outside of the Ubuntu logo brand as neither the membership conditions specify or the branding guidelines restrict how this works in the format shown. (unless I've missed an update in the branding guidelines)

I've updated mine to use Ubuntu Light for the GPG key, and cleaned up some old references. For the record, though, I agree with Martin; the guidelines aren't very clear that this font should be used *everywhere*. Furthermore, people are still going to change whatever they please before printing in any case, so why restrict creativity?

Nathan Haines: I've subscribed you here, since your request (bug #844917) is newer and we'll try and get some Design Team time to work on it, but in the meantime this one might be of interest.